launch-strategy

A product launch strategy uses the ORB framework to map tactics across owned, rented, and borrowed channels, converting attention into owned audiences. This approach builds momentum and sustains compounding interest across your channel mix.

A five-phase launch approach structures execution from internal launch through full launch to sustain compounding momentum. It guides product releases and feature announcements across a staged timeline with actionable checklists for each phase.

Yes, this supports Product Hunt campaigns and beta early access scenarios by providing specific launch guidance. It helps prepare supporter activation and real-time engagement tactics for your product release.

Manage post-launch marketing by applying a major, medium, and minor update matrix to scale announcements appropriately. This continues adoption work and sustains momentum after the initial product launch.

Yes, the system requires reading available product marketing context files first. It then uses those inputs to produce an ORB channel plan, a phased timeline, and actionable launch and post-launch checklists with suggested tactics.