launch-strategy

Plan SaaS product launches with ORB channel mapping and five-phase schedules.

Updated Apr 13, 2026
One-click install
npx skills add https://github.com/sapelite/balloon --skill launch-strategy-sapelite
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/sapelite/balloon/tree/main/.agents/skills/launch-strategy
Command: npx skills add https://github.com/sapelite/balloon --skill launch-strategy-sapelite

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you plan a SaaS product launch or feature announcement so you can generate attention, validate demand with real users, and convert interest into signups and adoption.

Core Features & Use Cases

  • ORB Framework (Owned, Rented, Borrowed): Design a channel mix that drives attention from external platforms while funneling users back to your owned assets.
  • Five-Phase Launch Approach: Structure a full release from internal testing through alpha, beta, early access, and full launch.
  • Product Hunt-Specific Playbook: Prepare your listing, activate supporters, engage comments, and convert launch traffic afterward.
  • Ongoing Update Announcements: Scale announcement effort for major vs. medium vs. minor updates using an update matrix.

Quick Start

Tell me what you are launching, your target audience, your current owned/rented/borrowed channels, and your timeline, and I will produce a phase-by-phase launch plan with a launch day checklist.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a SaaS product launch that converts interest into signups?

To plan a SaaS product launch, you map owned, rented, and borrowed channels to drive attention, then execute a five-phase schedule from alpha testing to full release. This structured approach validates demand with real users and converts interest into signups.

What's the best way to prepare for a Product Hunt launch?

The best way to prepare for a Product Hunt launch is to optimize your listing, activate supporters ahead of launch day, engage with commenters actively, and implement tactics to convert the incoming launch traffic into adopters afterward.

How do I size effort for ongoing feature announcements and product updates?

You size feature announcement effort using an update matrix that categorizes releases as major, medium, or minor. This framework scales your announcement tactics and channel distribution to match the specific product update's impact.

What is the ORB framework for go-to-market channel mapping?

The ORB channel mapping framework categorizes go-to-market media into owned, rented, and borrowed channels. It designs a channel mix that drives attention from external platforms while funneling target audiences back to your owned assets.

Can I use this launch checklist for a beta or early access program?

Yes, the five-phase launch approach explicitly supports beta and early access programs. It structures your release timeline from internal testing through alpha and beta phases directly into your early access and full launch.