Plan multi-channel product launches using the ORB framework and five-phase timeline.
npx skills add https://github.com/scanbott/claude-skills --skill launch-strategy-scanbott
Please help me install this Agent Skill. Skill: launch-strategy Source: https://github.com/scanbott/claude-skills/tree/main/launch-strategy Command: npx skills add https://github.com/scanbott/claude-skills --skill launch-strategy-scanbott
Launch planning and execution across multiple channels is often disjointed, leading to missed opportunities, fragmented messaging, and delays during go-to-market.
Draft and execute a complete launch plan using owned, rented, and borrowed channels.
High-intent search queries and answers about installing and using this skill.
Plan a product launch by applying the ORB framework to coordinate Owned, Rented, and Borrowed channels. This approach ensures messaging alignment, drives owned audience growth, and delivers a concrete activation plan with channel-specific tasks and a launch checklist.
The ORB framework structures go-to-market campaigns across Owned, Rented, and Borrowed channels. It organizes launch activities to maximize owned audience growth while leveraging external platforms, ensuring a cohesive end-to-end product launch strategy.
A product launch timeline typically includes five phases: Internal, Alpha, Beta, Early Access, and Full Launch. Each phase has concrete actions and milestones to structure the rollout and coordinate waitlists or cross-channel promotions effectively.
Yes, this launch strategy approach fits diverse contexts including new products, feature updates, and beta releases. It adapts the five-phase timeline and ORB channel planning to scale appropriately for various go-to-market scenarios.
Manage a waitlist for a feature announcement by integrating it into the Early Access phase of your launch timeline. Use the provided templates and launch-day playbooks to coordinate cross-channel promotion and track audience activation.
Structure a go-to-market launch checklist by mapping tasks to the five-phase timeline and ORB channel categories. Use ready-to-use assets, roadmaps, and launch-day playbooks to ensure all owned, rented, and borrowed channel activities are completed.
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