launch-strategy

Plan a product launch by applying the ORB framework to coordinate Owned, Rented, and Borrowed channels. This approach ensures messaging alignment, drives owned audience growth, and delivers a concrete activation plan with channel-specific tasks and a launch checklist.

The ORB framework structures go-to-market campaigns across Owned, Rented, and Borrowed channels. It organizes launch activities to maximize owned audience growth while leveraging external platforms, ensuring a cohesive end-to-end product launch strategy.

A product launch timeline typically includes five phases: Internal, Alpha, Beta, Early Access, and Full Launch. Each phase has concrete actions and milestones to structure the rollout and coordinate waitlists or cross-channel promotions effectively.

Yes, this launch strategy approach fits diverse contexts including new products, feature updates, and beta releases. It adapts the five-phase timeline and ORB channel planning to scale appropriately for various go-to-market scenarios.

Manage a waitlist for a feature announcement by integrating it into the Early Access phase of your launch timeline. Use the provided templates and launch-day playbooks to coordinate cross-channel promotion and track audience activation.

Structure a go-to-market launch checklist by mapping tasks to the five-phase timeline and ORB channel categories. Use ready-to-use assets, roadmaps, and launch-day playbooks to ensure all owned, rented, and borrowed channel activities are completed.