launch-strategy

Plan and execute product launch programs with content, funnels, and partner workflows.

285|39|Updated Mar 16, 2026

Search Tags:#planning #go-to-market #launch #prelaunch-content #affiliate-launch #evergreen-funnel #sales-page

Ready to run

npx skills add https://github.com/shawnpang/startup-founder-skills --skill launch-strategy-shawnpang

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/shawnpang/startup-founder-skills --skill launch-strategy-shawnpang

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Launch planning and execution for founder-level products requires coordinating content, offers, timelines, and partnerships. This skill guides you through choosing a launch type, building pre-launch content, and orchestrating a multi-channel funnel to maximize impact.

Core Features & Use Cases

Launch type guidance (seed, internal, JV, evergreen) with recommended workflows.
3-4 piece pre-launch content plan (PLC) to build anticipation and proof.
Affiliate recruitment plan and launch-event options, plus evergreen funnel automation considerations.
Sales page structure, offer stack design, and post-launch planning.

Quick Start

Plan your launch by selecting a launch type, assembling your assets, and applying the PLC framework to outline content and emails.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I plan and execute a product launch for a digital program?▼

Product launch execution requires coordinating pre-launch content, offer stacks, timelines, and partner collaborations. This skill guides you through selecting a launch format and orchestrating multi-channel funnels to maximize impact for digital products and services.

What is the difference between seed, internal, JV, and evergreen launches?▼

Seed, internal, JV, and evergreen launches represent different product release formats. This skill provides specific workflow guidance for each type, coordinating affiliate recruitment for JV launches and funnel automation considerations for evergreen campaigns.

How do I build pre-launch content that drives anticipation and proof?▼

Building pre-launch content involves creating a 3-4 piece content plan to build anticipation and proof. This skill outlines the PLC framework to structure your content sequence and generate corresponding email outlines for your campaign timeline.

What do I need to prepare before structuring an affiliate launch funnel?▼

Structuring an affiliate launch requires explicit inputs from startup-context including product, audience, and assets. You must also define a clear launch type, schedule, and budget to generate the complete plan, content outlines, and funnel structure.

Can I use this to design an offer stack and sales page structure?▼

Designing an offer stack and sales page structure is a core feature of this launch strategy skill. It generates sales page layouts and post-launch planning alongside the evergreen funnel automation needed to sustain long-term sales conversions.