launch-strategy

Plan a SaaS product launch by structuring messaging, channels, and timing across a five-phase approach: Internal launch, Alpha, Beta, Early Access, and Full Launch. This framework provides concrete actions, checklists, and asset templates for each phase to maximize impact.

The ORB framework structures product launches around Owned, Rented, and Borrowed channels. This approach controls reach and durability by strategically distributing messaging across channels you control, lease, or borrow, ensuring maximum visibility during the launch window.

Prepare for a Product Hunt launch by organizing hunter network outreach, asset creation, day-of engagement, and post-launch follow-up. A structured plan ensures you maximize early access traction and sustain momentum through coordinated launch activities.

Yes, a waitlist strategy fits directly into the Early Access phase of a structured product launch. This phase provides concrete actions for gating access, building anticipation, and converting waitlisted users through targeted messaging frameworks and owned channels.

Maintain post-launch momentum by executing post-launch marketing tactics and establishing a cadence for future updates. This involves ongoing strategy and structured frameworks to sustain audience engagement across owned, rented, and borrowed channels after the initial release.

A messaging framework is essential for feature announcements to align timing and channels effectively. Using structured templates ensures consistent communication across owned, rented, and borrowed channels throughout the five-phase launch process.