launch-strategy

Plan a phased SaaS product launch by aligning messaging, channels, and timing across internal, alpha, beta, early access, and full launch stages. Use the ORB framework to address owned, rented, and borrowed channels with practical steps.

The ORB framework for go-to-market channel strategy categorizes outreach into owned, rented, and borrowed channels to maximize reach. It guides practical steps for distributing messaging across each channel type during a product launch.

Build a waitlist and prepare for Product Hunt by executing pre-launch workflows that include influencer outreach and early access messaging. This strategy creates momentum-rich launches through ready-to-use templates for launch day.

Track metrics and milestones for a SaaS product launch by setting risk guardrails and measuring success across five launch phases. Include specific inputs and timing milestones to maintain momentum from beta through full launch.

Generate a four-week launch timeline by outlining actionable steps for early access and full release stages. The plan addresses messaging and channels required to transition smoothly from beta to a momentum-rich full launch.