launch-strategy

To plan a product launch, structure your go-to-market strategy using the ORB Framework to organize Owned, Rented, and Borrowed channels, and apply a five-phase approach covering Internal, Alpha, Beta, Early Access, and Full Launch.

The ORB Framework is a marketing channel strategy that categorizes outreach into Owned, Rented, and Borrowed channels to systematically distribute product announcements and build launch momentum across diverse platforms.

The best way to launch on Product Hunt is to follow specific tactical guidance for the platform, integrating it as a key milestone within your broader five-phase launch approach to maximize attention and early adoption.

Yes, you can use this go-to-market framework for feature announcements. It helps define your announcement strategy across different channels and structures pre-launch activities specifically for new feature releases.

To sustain marketing momentum after a full product launch, apply ongoing post-launch marketing strategies that continuously engage your audience across Owned, Rented, and Borrowed channels to maintain attention.