What problem does it solve? Teams routinely over-invest in minor launches and under-invest in major ones because launch scope is set by effort or enthusiasm rather than expected impact. This Skill applies a Tier 0-3 framework to match go-to-market investment, channels, and governance to the actual business outcome a launch must produce. ## Core Features & Use Cases - Tier Classification: Assigns launches to Tier 0 (changelog), Tier 1 (single-channel campaign), Tier 2 (multi-channel push), or Tier 3 (category-defining flagship) based on expected impact, not engineering effort. - Workstream Scoping: Scales channels, approvals, instrumentation, and executive sponsorship requirements to the declared tier, preventing over-built Tier 0s and under-built Tier 2s. - Governance & Measurement Guidance: Defines exec sponsor requirements, launch dashboards with counter-metrics, re-tiering triggers, and launch-log practices for calibration. - Use Case: A PM planning a pricing change launch uses the Skill to declare it Tier 2 up front, securing a named exec sponsor, a 4-8 week GTM runway, and a launch dashboard before any collateral work begins. ## Quick Start Ask the assistant to help you tier an upcoming product launch by describing the feature and the business outcome it needs to produce.
