launchmap-mdm

Generate a Million Dollar Message with avatar, currency, metric, timeline, and pain.

Updated May 21, 2026
One-click install
npx skills add https://github.com/jedmamosto/m-and-ms --skill launchmap-mdm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launchmap-mdm
Source: https://github.com/jedmamosto/m-and-ms/tree/main/.agents/skills/launchmap-mdm
Command: npx skills add https://github.com/jedmamosto/m-and-ms --skill launchmap-mdm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps you write a single, high-converting Million Dollar Message (MDM) that clearly defines exactly who you help, what result you deliver, when it happens, and what pain you remove—without guesswork or vague marketing.

Core Features & Use Cases

  • Avatar-first MDM Assembly: Converts an identified single target person into a complete MDM using the provided formula, optionally leveraging existing avatar context from /tmp/launchmap-session/01-avatar.md.
  • Currency, Metric, Timeline, and Pain Clarity: Guides you to determine what the avatar wants to buy, the measurable outcome to promise, the realistic deadline, and the specific pain expressed in their language.
  • New Client Filter Refinement: Ensures qualified prospects by prompting for urgency, authority, and money-fit, then aligns the final avatar to the strongest scores.

Quick Start

Ask the skill to generate the Million Dollar Message step 2 by using any existing avatar context from /tmp/launchmap-session/01-avatar.md and producing the final saved MDM plus an output breakdown.

Frequently Asked Questions about launchmap-mdm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a million dollar message for my marketing offer without vague copy?

A million dollar message clearly defines your single target avatar, desired currency, measurable metric, compelling timeline, and pain eliminated. This Skill assembles that exact messaging by running qualification filters and validating the output against a stop scrolling test.

How do I qualify leads before writing sales messaging for a launch funnel?

Qualify leads for sales messaging by filtering prospects based on urgency, authority, and money-fit. This Skill refines your target avatar by scoring these three dimensions and aligning the final message to the strongest qualified candidate.

What is a million dollar message and what should it include for client positioning?

A million dollar message is a high-converting positioning statement that states exactly who you help, the result you deliver, the realistic deadline, and the pain you remove. It eliminates guesswork by requiring a specific target avatar and measurable outcome.

Can I generate a million dollar message using existing customer avatar context?

Yes, you can generate a million dollar message using existing avatar context. This Skill reads optional avatar details from a file and uses that data to assemble the final message, saving the output as a markdown file for your launch workflow.

What is the best way to craft offer positioning that stops scrolling?

The best way to craft offer positioning that stops scrolling is to validate the message against a stop scrolling test after assembling the avatar, currency, metric, timeline, and pain elements. This ensures the final copy is compelling and concise.

Do I need a defined customer avatar before creating sales messaging?

You need a defined customer avatar before creating sales messaging because the message targets a single person. This Skill optionally reads an existing avatar file but can also guide you through identifying the target if no context is provided.