launchmap-retargeting

Build a retargeting funnel by sequencing TOF, MOF, and BOF messaging stages to move warm leads toward enrollment. This approach defines specific content themes and CTAs across a 7-30 day rotation plan to consistently convert opt-ins and booked leads.

Calculate required ad budget and views by applying Metrics Multiplier math to reverse-engineer targets from your revenue goal and close rates. This computation derives the necessary opt-ins, bookings, and ad spend needed to hit your specific revenue objectives.

Structure retargeting sequences using a 7-14 day MOF bow-tie sequence followed by a 15-30 day BOF rotation plan. This framework provides specific content themes and CTAs tailored for warm audiences who attended but did not close.

You lose money from warm audiences when there is no structured retargeting roadmap to move opt-ins and booked leads toward enrollment. Implementing a full-funnel TOF, MOF, and BOF sequence prevents this revenue leak by ensuring consistent follow-up messaging.

Yes, this retargeting system requires reading prior session context from the /tmp/launchmap-session directory to function properly. It uses this existing data to compute your Metrics Multiplier targets and saves the final plan to /tmp/launchmap-session/09-retargeting.md.