lead-enrichment

Lead enrichment aggregates data from Gmail threads, GitHub profiles, web research, company websites, email domain analysis, CRM cross-references, and website analytics to build a comprehensive lead profile with updated scoring and recommended next actions.

Data enrichment should be run when a new lead is added, before outreach preparation, or when a lead's stage changes to refresh context and update the lead score in your CRM records.

Lead enrichment depends on crm-identity for scoring and reads or updates data/leads.json directly. It records enrichment sources and a last_enriched timestamp to track when profiles were last refreshed.

Automate lead profiling by triggering enrichment when new leads enter the CRM or when stages change. The workflow aggregates seven data sources, recalculates scores, and updates lead records with enriched metadata and recommended next actions.

Yes, lead enrichment pulls from website analytics and performs email domain analysis alongside Gmail, GitHub, web research, company websites, and internal CRM cross-references to create a complete lead profile.

Lead enrichment relies on crm-identity for scoring and requires access to data/leads.json. It depends on the availability of seven external and internal data sources, meaning incomplete source access may result in partial lead profiles.