lead-magnet-brainstorm

Answer four intake questions about what you sell, your customer's pre-purchase problem, what you could deliver in 30 minutes, and any legal limits. The Skill then matches you to archetypes like free audits, research reports, or templates and scores each idea.

A good lead magnet is cheap to deliver at scale, genuinely valuable to the prospect, and demonstrates your competence. It should be scored against a rubric covering delivery cost, value, competence signal, and uniqueness, with 15/20 or higher worth proposing.

No. For cold email, never gate the magnet behind a form — send it inline or as a direct link. Gating kills reply rates, and the maximum ask should be a reply with one or two data points.

No. A meeting or generic free consultation is an ask, not a magnet. Replace it with something specific, such as a 15-minute session where you perform a concrete action for the prospect, like auditing their checkout flow.

Run it during ICP onboarding when you cannot answer what you can give away, when copywriting produces a weak CTA, or when reply rates fall below 1% because the offer is not compelling.