lead-magnet-brainstorm

Start by identifying the top problem your best customers had before buying, then pick something you can deliver in under 30 minutes that addresses it. Match your business to an archetype like a free audit, data report, template, or quick-win work sample.

A good lead magnet is cheap to deliver at scale, genuinely valuable to the prospect, and demonstrates your competence. It should require minimal effort from the prospect, ideally just a one-line reply, and never be gated behind a form.

A free consultation is an ask, not a gift, and it is too generic to stand out. Replace it with something specific, such as a 15-minute session where you perform a concrete action like reviewing their checkout flow or auditing a page.

Generate 5-10 candidate ideas, score each on delivery cost, value, competence signal, and uniqueness, then run with the top 2-3. Favor low-friction offers that can be automated or pre-built and match your ICP's actual pain.

Avoid magnets you cannot actually deliver, offers requiring heavy prospect effort like long intake forms, and anything restricted by legal or regulatory rules in your industry. Confirm delivery capacity before proposing any free work.