lead-research

Identify target accounts, contacts, and buying committees from structured data sources.

17|6|Updated Mar 10, 2026
One-click install
npx skills add https://github.com/TheCraigHewitt/sales-skills --skill lead-research-thecraighewitt
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: lead-research
Source: https://github.com/TheCraigHewitt/sales-skills/tree/main/skills/lead-research
Command: npx skills add https://github.com/TheCraigHewitt/sales-skills --skill lead-research-thecraighewitt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill automates the process of researching potential sales leads, identifying target accounts, and mapping out key decision-makers to streamline the sales development process.

Core Features & Use Cases

  • Account Research: Gather essential information about target companies, including industry, size, funding, and recent trigger events.
  • Contact Identification: Find and verify key contacts within target accounts, including economic buyers, champions, and technical evaluators.
  • Power Mapping: Visualize the buying committee and identify potential blockers or coaches within an organization.
  • Use Case: When asked to "find decision makers at Series B SaaS companies that recently raised funding," this skill will identify suitable accounts, list their VPs of Sales, and provide context on why they might be a good fit.

Quick Start

Use the lead-research skill to find decision makers at Series B SaaS companies that recently raised funding.

Frequently Asked Questions about lead-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate lead research and identify target accounts for sales prospecting?

Automating lead research involves analyzing firmographics, tech stacks, and intent signals to identify target accounts and map buying committees. This skill streamlines sales prospecting by scoring and tiering accounts based on recent trigger events like funding rounds.

What is power mapping in sales and how does it find economic buyers?

Power mapping visualizes the buying committee within a target account to identify economic buyers, champions, and technical evaluators. It helps sales teams navigate organizational structures by highlighting potential blockers and coaches for effective outreach.

How do I build a target list of Series B SaaS companies that recently raised funding?

Building a target list of recently funded Series B SaaS companies requires analyzing trigger events and firmographic data. This skill automates account research to identify suitable targets, list key decision makers like VPs of Sales, and provide context on their fit.

Can I use structured frameworks to qualify high-value sales leads and score accounts?

Yes, qualifying high-value sales leads uses structured frameworks to score and tier target accounts based on intent signals and firmographics. This approach prioritizes companies with relevant trigger events, ensuring sales outreach focuses on the most promising prospects.

What data sources are needed for account research and contact identification?

Effective account research and contact identification require data sources covering firmographics, tech stacks, and trigger events. Analyzing these inputs allows the skill to verify key contacts within target accounts and map out the complete buying committee structure.