lead-router

Route qualified leads to owners and sequences by score, ICP fit, source, and deal size.

2|Updated Apr 11, 2026
One-click install
npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill lead-router
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: lead-router
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/composites/lead-router
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill lead-router

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Routes qualified leads to the right team member or sequence based on score, segment, and source. Applies configurable routing rules to assign leads to founder direct, SDR sequences, or nurture campaigns.

Core Features & Use Cases

  • Route rules are driven by score thresholds, ICP fit, source, and deal size to assign owners and sequences.
  • Supports founder_direct, sdr_sequence, nurture, and disqualification paths with automated CRM updates.
  • Works with capacity checks to re-route to available teammates and prevent bottlenecks.

Quick Start

Route a qualified lead by applying routing rules from your agency.config.json to assign the correct owner and outreach sequence.

Frequently Asked Questions about lead-router

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I route qualified leads to the right owner and sequence based on score?

Lead routing assigns qualified leads to owners and sequences by applying configurable rules based on score thresholds, ICP fit, source, and deal size to determine the correct outreach path.

What is the best way to automate lead routing and prevent SDR pipeline bottlenecks?

Automated lead routing applies capacity checks to re-route leads to available teammates, preventing pipeline bottlenecks and ensuring balanced distribution across SDR sequences without manual intervention.

Can I use score thresholds and ICP fit to assign leads to founder direct or nurture campaigns?

Yes, lead routing supports founder_direct, sdr_sequence, nurture, and disqualification paths by evaluating score thresholds and ICP fit to assign leads to the appropriate outreach sequence.

How do I apply enterprise overrides during the lead routing process?

Enterprise overrides are applied during lead routing by evaluating score, source, and deal size to bypass standard assignment rules and direct high-value leads to specific owners or sequences.

What CRM update actions are generated when routing a lead to an outreach sequence?

Routing a lead generates structured output including the assigned route, owner, sequence, SLA, and automated CRM update actions to synchronize the first touch and subsequent outreach steps.

Do I need a configuration file to define lead routing rules for my pipeline?

Yes, lead routing requires a configuration file to define the score thresholds, ICP fit criteria, and source rules used to assign owners and orchestrate the subsequent outreach sequence.