What problem does it solve? Founders and operators struggle to coordinate customer communication across the full lifecycle, often relying on generic benchmarks or gut feel. This Skill turns lifecycle marketing into an evidence-backed decision process with baselines, constraints, risk-adjusted option ranking, and monitoring. ## Core Features & Use Cases - Lifecycle State Mapping: Diagnoses acquisition, onboarding, activation, retention, expansion, and win-back states with evidence, confidence, and decision implications. - Risk-Adjusted Decision Making: Ranks marketing options using risk-adjusted value, confidence weighting, and hard-constraint checks simulated in a Business Digital Twin. - Governed Execution: Executes only authorized low-risk reversible actions and routes spending, external communication, or pricing changes to human approvers. - Use Case: A founder asks how to improve retention without exceeding cash limits; the Skill loads company context, compares at least three feasible options against a counterfactual, recommends the highest confidence-weighted plan, and sets stop/scale conditions. ## Quick Start Ask the agent to diagnose our lifecycle marketing funnel and recommend a retention improvement plan within our current budget and risk limits.
