What problem does it solve?
Teams argue about whether to extend, replace, or retire a fading product without first agreeing on where the product actually sits in its lifecycle, so the debate is unwinnable and the expensive assumption inside the chosen play goes unexamined.
Core Features & Use Cases
- Lifecycle Stage Diagnosis: Scores seven transition questions to classify a product as mature-healthy, mature-softening, crossing into decline, or in decline, and names the pattern behind the count.
- Pressure Source Discrimination: Identifies whether demand-side, supply/cost-side, or capability-side pressure is driving the question, since each points toward a different play.
- Extension Test: Explicitly tests segment, capability, repackaging, and channel/price levers before conceding to a more expensive replacement or retirement.
- Use Case: A PM whose reporting module has been flat for six quarters runs the four-question triage and learns the decline signals sit on channel and price, not the product, so the right move is a distributor-tier extension rather than a rebuild.
Quick Start
Ask the advisor to diagnose whether your fading product should be extended, replaced, or retired, and answer its four questions.
