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MichaelSolati
MichaelSolatiCOMMUNITY
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listing-arsenal

Generate 25+ real estate marketing assets from property data via Firecrawl and Perplexity.

Updated Jul 22, 2025
Search Tags:#social media posts#email campaigns#real estate marketing#listing assets#mls copy#property graphics#open house promos
One-click install
npx skills add https://github.com/MichaelSolati/mkai --skill listing-arsenal
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: listing-arsenal
Source: https://github.com/MichaelSolati/mkai/tree/main/profiles/real-estate/skills/listing-arsenal
Command: npx skills add https://github.com/MichaelSolati/mkai --skill listing-arsenal

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Real estate agents spend 6 to 8 hours manually assembling marketing materials for new property listings, delaying promotion and taking time away from client-facing activities like showings and negotiations.

Core Features & Use Cases

  • Generates 25+ tailored marketing assets for new listings, including MLS descriptions, social media posts, email campaigns, open house promotions, property highlight sheets, and branded graphic prompts.
  • Pulls live property data from Redfin/Zillow via Firecrawl and neighborhood context from Perplexity to ensure all assets are specific to the actual property and location.
  • Adapts marketing positioning based on property price, features, target buyer, and property type (luxury, starter, investment, differentiator, opportunity, community) to resonate with the right audience.
  • Use Case: When an agent signs a new listing, input the property address and key details to get a full, ready-to-publish marketing package in under 10 minutes instead of hours of manual work.

Quick Start

Use the listing-arsenal skill to generate a complete marketing package for the new listing at 4821 Cedar Ln, Dallas TX 75214 priced at $425,000 with a pool and updated kitchen.

Frequently Asked Questions about listing-arsenal

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate real estate listing marketing asset generation?▼

Automate real estate listing marketing by inputting a property address and key details to generate 25+ tailored assets, including MLS copy, social media posts, and email campaigns, in under 10 minutes.

Can I generate MLS copy and social media posts from a property address?▼

Yes, you can generate MLS copy and social media posts by inputting a property address. The system pulls live property data and neighborhood context to create tailored, ready-to-publish marketing content.

How does neighborhood context improve property marketing content?▼

Neighborhood context improves property marketing content by using Perplexity to gather local data, ensuring the generated assets are specific to the actual location and resonate with the right target buyers.

Does this real estate marketing automation adapt for luxury listings and starter homes?▼

Yes, this real estate marketing automation adapts its positioning based on property price, features, and type, tailoring assets for luxury, starter, investment, opportunity, and community property categories.

What's the best way to create open house promos and property graphics?▼

The best way to create open house promos and property graphics is using automated generation that produces property-specific promotional text and branded graphic prompts tailored to the listing's target audience.

Do I need live property data from Redfin or Zillow to generate listing assets?▼

You do not need to manually input live property data from Redfin or Zillow; the system integrates with Firecrawl to automatically retrieve property data and assemble the marketing package for you.

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