local-competitor-analysis

Analyze local search competitors to identify ranking gaps and opportunities.

71|14|Updated Feb 28, 2026
One-click install
npx skills add https://github.com/garrettjsmith/localseoskills --skill local-competitor-analysis
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: local-competitor-analysis
Source: https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis
Command: npx skills add https://github.com/garrettjsmith/localseoskills --skill local-competitor-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

You gain a structured method to analyze local search competitors, identify ranking drivers, gaps, and actionable opportunities to outperform them.

Core Features & Use Cases

  • GBP Signals: Benchmark primary categories, business descriptions, photos, posts, Q&A, and attributes against competitors.
  • Review & Citation Signals: Compare review counts, ratings, velocity, responses, and directory citations to guide improvements.
  • Website & Link Signals: Assess domain authority, location pages, local schema, NAP consistency, and local backlinks.
  • Competitive Gap Planning: Generate actionable, prioritized steps to close gaps and outrank rivals across geographies.

Quick Start

Describe your business and target area to start a competitive audit and receive an initial competitor snapshot.

Frequently Asked Questions about local-competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze local SEO competitors to outrank them in the map pack?

Local SEO competitor analysis benchmarks your Google Business Profile signals, reviews, and citations against rivals to reveal ranking gaps. It compares GBP signals, directory citations, and local links to produce a prioritized action plan for map pack dominance.

What is the best way to compare Google Business Profile signals with competitors?

Comparing Google Business Profile signals involves benchmarking primary categories, descriptions, photos, posts, and attributes against competitors. This structured GBP analysis identifies specific optimization gaps in your profile to improve local search visibility.

How do I find local search ranking gaps using a geogrid analysis?

Geogrid analysis monitors local search results across target geographies to identify where competitors outperform you. It maps competitive geographic coverage and reveals specific areas needing improved local links and citation signals.

Can I use this for assessing competitor review velocity and citation signals?

Yes, assessing competitor review and citation signals is a core function. It compares review counts, ratings, response rates, and directory citations to guide your local SEO improvements and close competitive gaps.

What do I need to start a local competitor audit for my business?

To start a local competitor audit, you only need to describe your business and target area. The analysis then generates an initial competitor snapshot comparing website presence, local schema, and NAP consistency.

Does local competitor analysis evaluate website domain authority and local backlinks?

Yes, local competitor analysis evaluates website and link signals including domain authority, location pages, local schema, and NAP consistency. Assessing these local backlinks alongside GBP signals provides a complete view of competitor ranking drivers.