made-to-stick

To make marketing messages more memorable, apply the SUCCESs framework to ensure your communication is Simple, Unexpected, Concrete, Credible, Emotional, and Story-driven. This transforms forgettable messages into sticky ideas that resonate with your audience.

The SUCCESs framework for communication is a method to make ideas stick by making them Simple, Unexpected, Concrete, Credible, Emotional, and Story-driven. It works by diagnosing message weaknesses and transforming them to be impactful and memorable.

You analyze an existing presentation message for stickiness by evaluating it against the SUCCESs principles. This process diagnoses your communication to identify weaknesses in simplicity, credibility, or emotional resonance, enabling targeted message transformation.

Yes, you can use storytelling principles for internal communications and product launches. The SUCCESs framework facilitates message crafting and transformation across various contexts, ensuring your core strategy is clear, memorable, and persuasive to stakeholders.

The best way to reframe a product strategy message to increase stakeholder buy-in is applying the SUCCESs framework. This ensures your core message is simple, credible, and story-driven, maximizing audience understanding and persuasive impact.

Your messaging may fail to resonate during presentations if it lacks the SUCCESs principles. When communication is not concrete, credible, or emotional, it becomes forgettable; reframing it as a sticky story ensures your ideas are memorable and impactful.