Craft and score memorable messages using the SUCCESs framework of six stickiness principles.
npx skills add https://github.com/HafidJoss/Lummy --skill made-to-stick-hafidjoss
Please help me install this Agent Skill. Skill: made-to-stick Source: https://github.com/HafidJoss/Lummy/tree/main/agent/skills/made-to-stick Command: npx skills add https://github.com/HafidJoss/Lummy --skill made-to-stick-hafidjoss
High-intent search queries and answers about installing and using this skill.
Score the message against the six SUCCESs traits: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. Identify the lowest-scoring traits, then apply the matching fix, such as replacing abstractions with specific numbers or wrapping claims in a customer story.
SUCCESs is a six-principle checklist for sticky ideas: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. Developed by Chip and Dan Heath, it explains why some messages survive and spread while others are forgotten.
Replace every abstract noun with a concrete example, convert percentages into real numbers, and translate features into sensory outcomes. Test the result with outsiders, since the curse of knowledge makes your own jargon invisible to you.
Use the SUCCESs framework when a message exists but is not landing, being remembered, or driving action. Use a narrative brand framework like StoryBrand when you need to structure an overall brand story from scratch.
Rate each of the six SUCCESs traits from 1 to 10 and sum them. Totals of 50-60 indicate extremely sticky messaging, 35-49 is strong, 20-34 is forgettable, and below 20 will not stick. Fix the lowest-scoring trait first.
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