marca:naming

What problem does it solve?

Helps teams and founders create, evaluate, and validate brand names using a structured, strategic process based on Marty Neumeier frameworks. Reduces wasted creative work by enforcing identity alignment, legal and market viability checks, and real-world usability testing so names are memorable, pronounceable, extensible, and protectable.

Core Features & Use Cases

• Framework-driven generation: Guided use of Taxonomy, Layered Generation, and archetype alignment to produce focused candidate lists (15–20+).
• Rigorous filtering: Applies a 7-criteria Naming Test and a Stress Test across seven everyday phrases to discard weak options.
• Practical validation: Checks domain and social handle considerations, trademark (INPI) guidance, and cultural/linguistic negative-connotation screening before final shortlist.
• Workflow & checklist: Step-by-step flow that enforces prerequisites (identity and positioning), user direction on name types, scoring, and delivering a 3–5 name shortlist with rationale.
• Use case examples: Naming a startup, renaming a product line, validating candidate names for international expansion.

Quick Start

Generate 20 candidate brand names for a premium B2B analytics startup in financial services, prioritize Invented and Evocative types, align to the Sage archetype, and return a scored shortlist of 3–5 names with domain and trademark checks.