marca:naming

Generate and validate brand names using Marty Neumeier frameworks.

Updated Apr 9, 2026
One-click install
npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill marca-naming
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marca:naming
Source: https://github.com/eusouwillnunes/sistema-maestro/tree/main/skills/marca/naming
Command: npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill marca-naming

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps teams and founders create, evaluate, and validate brand names using a structured, strategic process based on Marty Neumeier frameworks. Reduces wasted creative work by enforcing identity alignment, legal and market viability checks, and real-world usability testing so names are memorable, pronounceable, extensible, and protectable.

Core Features & Use Cases

  • Framework-driven generation: Guided use of Taxonomy, Layered Generation, and archetype alignment to produce focused candidate lists (15–20+).
  • Rigorous filtering: Applies a 7-criteria Naming Test and a Stress Test across seven everyday phrases to discard weak options.
  • Practical validation: Checks domain and social handle considerations, trademark (INPI) guidance, and cultural/linguistic negative-connotation screening before final shortlist.
  • Workflow & checklist: Step-by-step flow that enforces prerequisites (identity and positioning), user direction on name types, scoring, and delivering a 3–5 name shortlist with rationale.
  • Use case examples: Naming a startup, renaming a product line, validating candidate names for international expansion.

Quick Start

Generate 20 candidate brand names for a premium B2B analytics startup in financial services, prioritize Invented and Evocative types, align to the Sage archetype, and return a scored shortlist of 3–5 names with domain and trademark checks.

Frequently Asked Questions about marca:naming

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate strategic brand names for a startup?

To generate strategic brand names, apply structured frameworks like Taxonomy and Layered Generation to produce 15–20 candidates, then filter them through a 7-criteria Naming Test to ensure they are memorable, defensible, and aligned with your brand identity.

What is the 7-criteria Naming Test for evaluating brand names?

The 7-criteria Naming Test evaluates brand name candidates by scoring them on memorability, pronounceability, extensibility, and protectability, requiring a minimum 5/7 score to advance to the final shortlist.

How do I validate trademark and domain availability for a product name?

Validate trademark and domain availability by running practical checks during the final shortlist phase, which surfaces domain availability, social handle viability, and INPI trademark guidance before final selection.

Can I use Marty Neumeier methods for renaming a product line?

Yes, Marty Neumeier methods support renaming product lines by applying archetype alignment, stress testing across everyday phrases, and cultural negative-connotation screening to ensure the new name is extensible and market-ready.

What do I need to prepare before starting the brand naming process?

Before starting the brand naming process, prepare your brand identity and positioning prerequisites, which enforce identity alignment and ensure generated candidates match your strategic direction.