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market-competitors

Identify competitors and analyze their positioning for a target website.

6|1|Updated Apr 7, 2026
Search Tags:#monitoring#market-research#competitive-intelligence#swot#competitor-analysis#seo-analysis#pricing-analysis
One-click install
npx skills add https://github.com/kmshihab7878/claude-code-setup --skill market-competitors
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-competitors
Source: https://github.com/kmshihab7878/claude-code-setup/tree/main/skills/market-competitors
Command: npx skills add https://github.com/kmshihab7878/claude-code-setup --skill market-competitors

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill automates competitive intelligence for a target website, eliminating manual, fragmented research and delivering a single, actionable COMPETITOR-REPORT.md that surfaces competitors, positioning gaps, and growth opportunities.

Core Features & Use Cases

  • Competitor Discovery: Identify direct, indirect, and aspirational competitors using keyword, site, review, and social discovery methods.
  • Automated & Manual Data Collection: Collect homepage metadata, pricing, blog and content signals, social presence, technology stack, and review intelligence, using a provided scanner when available or WebFetch otherwise.
  • Structured Analysis Outputs: Produce positioning maps, pricing and feature matrices, SEO/content gap analysis, SWOTs per competitor and aggregate, steal-worthy tactics, alternative page outlines, switching narratives, and a monitoring checklist.
  • Use Case: A SaaS product team runs the skill on a competitor URL to produce a prioritized marketing roadmap and a set of high-intent "vs" pages for acquisition campaigns.

Quick Start

Run the slash command /market competitors https://example.com to fetch the target, analyze competitors, and generate COMPETITOR-REPORT.md.

Frequently Asked Questions about market-competitors

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is competitive intelligence analysis for a SaaS website?▼

Competitive intelligence analysis for a SaaS website involves collecting competitor messaging, pricing, features, and SEO signals to reveal positioning gaps. It generates structured matrices and SWOT synthesis to inform strategic marketing decisions.

How do I automate competitor analysis and generate a SWOT report?▼

You can automate competitor analysis by running a scanner or WebFetch on a target URL to collect homepage metadata, pricing, and social signals. The process outputs a structured COMPETITOR-REPORT.md containing per-competitor SWOTs and a monitoring checklist.

Can I use this competitive intelligence skill for any product website?▼

This competitive intelligence skill is specifically designed for SaaS and product websites. It collects messaging, technology stack, and review intelligence to surface differentiation opportunities tailored for strategic marketing and content planning.

How do I analyze SEO and content gaps against competitors?▼

To analyze SEO and content gaps, collect blog signals, homepage metadata, and social presence data from target competitors. The analysis produces positioning maps and alternative page outlines to identify high-intent acquisition campaign opportunities.

What is the best way to monitor competitor pricing and feature changes?▼

The best way to monitor competitor pricing and feature changes is to use an automated monitoring checklist alongside a competitive matrix. This approach systematically tracks technology stack updates, messaging shifts, and review intelligence over time.

Does competitor analysis work without manual data collection?▼

Competitor analysis can work without manual data collection by using an provided automated scanner or WebFetch to gather target website data. This eliminates fragmented research by automatically aggregating pricing, features, and social signals into a single report.

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