Market Map Building

To build an evidence-backed market map for diligence, define the buyer, use case, and wedge, then classify competitors into Direct, Adjacent, or Substitutes. This process aggregates data from sources like Dealroom, Exa, and Harmonic to produce a concise landscape narrative.

Wedge analysis in competitor mapping identifies a specific market entry point by defining the target buyer and use case. It classifies gathered competitors into Direct, Adjacent, or Substitute categories to produce a focused narrative for investment committee memos.

Yes, you can use Dealroom, Exa, and Harmonic data for TAM validation when available. The market map workflow triangulates signals from these multiple data sources to discover and enrich competitor profiles, providing explicit evidence links and risk notes.

Classifying competitors into Direct, Adjacent, and Substitutes involves defining your buyer and use case, then evaluating discovered companies against your market wedge. This evidence-backed method aggregates signals to categorize the competitive landscape accurately.

The best way to prepare a market landscape for an IC memo is to run a three-bucket market map workflow on a founder deck and sector definition. This yields a ready-to-review competitive analysis enriched with explicit evidence links and risk notes.

Market mapping with multiple data sources reduces diligence time by automating the aggregation of disparate market signals. Triangulating data from Dealroom, Exa, and Harmonic streamlines competitor discovery and enrichment into a concise landscape document.