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market-research

Conduct market research with TAM/SAM/SOM analysis and competitive mapping.

1|1|Updated Mar 9, 2026
Search Tags:#go-to-market#market research#pricing strategy#ICP#competitive analysis#TAM SAM SOM
One-click install
npx skills add https://github.com/Cure-Consulting-Group/ProductEngineeringSkills --skill market-research-cure-consulting-group
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-research
Source: https://github.com/Cure-Consulting-Group/ProductEngineeringSkills/tree/main/skills/market-research
Command: npx skills add https://github.com/Cure-Consulting-Group/ProductEngineeringSkills --skill market-research-cure-consulting-group

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill streamlines the process of conducting thorough market research, enabling faster and more informed business decisions by providing structured analysis of market size, competition, and customer profiles.

Core Features & Use Cases

  • Market Sizing: Calculate TAM, SAM, and SOM with clear methodologies and sources.
  • Competitive Analysis: Map out direct, indirect, and adjacent competitors, including their strengths, weaknesses, and pricing.
  • ICP Definition: Define the Ideal Customer Profile with detailed attributes and willingness to pay.
  • Pricing Strategy: Analyze market price points and recommend optimal pricing models.
  • Use Case: A startup founder needs to quickly assess the viability of a new SaaS product idea by understanding the total addressable market, identifying key competitors, and defining their target customer segment.

Quick Start

Use the market-research skill to conduct a TAM/SAM/SOM analysis for a new AI-powered project management tool.

Frequently Asked Questions about market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct TAM SAM SOM analysis for a new product launch?▼

Conduct TAM SAM SOM analysis by calculating the total addressable, serviceable addressable, and serviceable obtainable markets using clear methodologies and web-sourced data. This provides a structured market size estimate to support strategic product launch decisions.

What is the best way to map the competitive landscape for a SaaS product?▼

Mapping the competitive landscape involves identifying direct, indirect, and adjacent competitors, then assessing their strengths, weaknesses, and pricing. This delivers signal-dense insights into your market position and highlights strategic gaps for your SaaS product.

How do I define an Ideal Customer Profile for my go-to-market strategy?▼

Define an Ideal Customer Profile (ICP) by analyzing detailed customer attributes and willingness to pay. This creates a targeted customer segment definition that directly informs your go-to-market and pricing strategy.

Can I use this market research approach to validate a startup idea before building?▼

Yes, you can validate a startup idea by synthesizing market sizing, competitive analysis, and ICP definition. This generates actionable insights with clear implications, allowing you to assess product viability and market entry potential before development.

Does the market research include pricing strategy recommendations?▼

Yes, the market research includes pricing strategy by analyzing market price points and recommending optimal pricing models. This integrates with the ICP's willingness to pay to deliver actionable pricing guidance for your product.

What data sources are needed for comprehensive market and competitive analysis?▼

Comprehensive market and competitive analysis requires web search capabilities to gather external market data and synthesize it into structured reports. It uses these sources to generate signal-dense insights for strategic decision-making.

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