What problem does it solve? Founders often market to everyone and waste budget on audiences that never convert. This Skill divides the total addressable market into distinct buyer sub-groups and identifies which segments the business can realistically reach, serve, and profit from, so every downstream persona, message, and channel targets a chosen audience. ## Core Features & Use Cases - Four-Family Segmentation: Generates candidate segments using demographic, geographic, behavioral, and psychographic variables, with firmographic variables for B2B and B2G businesses. - MAAW Evaluation: Scores each segment on Measurable, Accessible, Actionable, and Worthwhile criteria, drops any segment with a Low score, and ranks survivors into primary, secondary, and future targets. - Revenue Mix & Concentration Analysis: Computes revenue share by customer type and flags concentration risk when one segment would exceed roughly 50% of revenue. - Use Case: A candle maker selling to walk-in shoppers, gift shops, and corporate gifting prospects uses this Skill to score all three groups, select local gift buyers as the primary target, and shelve corporate gifting as a future segment pending outbound sales capacity. ## Quick Start Analyze my current customers and offering, then segment my market and recommend which one to three target segments I should focus my marketing budget on.
