market-segments

Market segmentation analysis identifies 3-5 distinct customer segments using demographic, behavioral, and firmographic cues. It maps jobs-to-be-done and success criteria to reveal non-overlapping target audiences for precise opportunity assessment.

Estimating market size and TAM requires a framework to define segments, estimate growth potential, and assess competitive dynamics. This process produces segment-level prioritization to justify which target audience to pursue first based on fit.

Yes, the jobs-to-be-done framework applies to both B2B and B2C contexts for audience targeting. It articulates specific jobs and success criteria for each segment, enabling accurate market exploration and product-fit analysis across different business models.

Prioritizing target segments involves estimating market size, mapping needs-to-solve, and assessing competitive dynamics. This generates a segment-level prioritization framework that justifies which audience to pursue first based on TAM and product fit.

Generating customer profiles and market segments requires providing market context or raw market data. The framework then processes this input to output 3-5 non-overlapping segments complete with demographic, behavioral, and firmographic cues.