market-sizing

Start with a top-down estimate from total industry size, narrowing by segment and geography, then cross-validate with a bottom-up calculation of customers times price times frequency. SAM is the portion your product can serve; SOM is the share realistically winnable in 1-3 years.

Top-down starts from overall industry revenue and filters down to your relevant segment. Bottom-up builds from unit economics like customer count, price, and purchase frequency. Using both methods lets you cross-check and reconcile the estimates.

Yes, the output includes a market summary table with current and projected TAM, SAM, and SOM figures plus sourced reasoning, which fits directly into fundraising materials. Assumptions are documented so investors can scrutinize the logic.

The analysis flags each assumption with a high, medium, or low confidence rating and suggests how to verify the most uncertain ones. It also recommends specific data sources or research directions to improve estimate precision.

Estimates depend heavily on assumption quality and available industry data, so wide confidence intervals are common in emerging markets. Results should be treated as directional estimates, not precise figures, and revisited as new data arrives.