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marketer-agent

Convert business goals into marketing briefs with ICP, positioning, and channel plans.

Updated Aug 27, 2026
Search Tags:#marketing#positioning#handoff#gtm#brief#icp#channel-plan
One-click install
npx skills add https://github.com/brudex/OpenclawAgents --skill marketer-agent
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketer-agent
Source: https://github.com/brudex/OpenclawAgents/tree/main/workspace/skills/marketer-agent
Command: npx skills add https://github.com/brudex/OpenclawAgents --skill marketer-agent

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Turn business goals into market-facing clarity by defining ICP, positioning, channel plan, and briefs, then handing off executable assets to content and ads skills to operationalize campaigns.

Core Features & Use Cases

  • ICP definition and market segmentation for campaigns across products and initiatives
  • Positioning and messaging pillars to inform copy, creatives, and channels
  • Channel plan and asset briefs with end-to-end handoffs to content and ads skills
  • Output packaging into workspace/drafts/marketing for execution

Quick Start

Input the business goal and target market to generate a complete marketing brief package (00-brief.md, ICP, positioning, messaging pillars, and channel plan).

Frequently Asked Questions about marketer-agent

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market brief from business goals?▼

A go-to-market brief is generated by converting your business goals and target market inputs into structured marketing outputs, including ICP definition, positioning, messaging pillars, and channel plan packaged for execution.

What is ICP definition and how does it fit into a marketing campaign?▼

ICP definition is the process of identifying your ideal customer profile through market segmentation. It serves as the foundational step in a marketing brief before establishing positioning, messaging pillars, and channel plans for campaigns.

Can I hand off marketing briefs directly to content and ads skills?▼

Yes, you can hand off marketing briefs directly to content and ads skills. The system produces channel plans and asset briefs with end-to-end handoffs, packaging outputs into workspace/drafts/marketing for downstream execution.

Do I need a real brief from Drive before generating a marketing plan?▼

Yes, a real brief must be provided from Drive or workspace inputs before outputs are produced. The system requires this input to generate the marketing package organized under workspace/drafts/marketing.

What's the best way to define positioning and messaging pillars for a new product?▼

The best way to define positioning and messaging pillars is to input your business goal and target market. The system then establishes positioning and messaging pillars within the marketing brief to inform copy, creatives, and channels.

What happens if I don't provide a target market when building a channel plan?▼

Without a target market input, the system cannot generate a complete marketing brief package. ICP definition, positioning, messaging pillars, and channel plans all require both the business goal and target market inputs to produce asset briefs.

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