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shalintripathi
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marketing-analytics

Define and track funnel metrics, cohort analysis, and channel ROI across campaigns.

4|Updated Apr 2, 2026
Search Tags:#analytics#marketing#dashboard#attribution#analyze#ab-testing#funnel
One-click install
npx skills add https://github.com/shalintripathi/saas-marketing-agents --skill marketing-analytics-shalintripathi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-analytics
Source: https://github.com/shalintripathi/saas-marketing-agents/tree/main/cowork/marketing-analytics
Command: npx skills add https://github.com/shalintripathi/saas-marketing-agents --skill marketing-analytics-shalintripathi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to translate data into actionable insights, hindering decisions across campaigns, funnels, and attribution. This skill consolidates analytics practice to measure what matters, reveal optimization opportunities, and communicate findings to leadership.

Core Features & Use Cases

  • Define and track funnel metrics (awareness to conversion) with clear targets and segment analyses.
  • Conduct cohort analysis, ROI attribution, and data storytelling for executive decision-making.
  • Design and deliver analytics dashboards and run controlled experiments (A/B tests) to drive optimization.

Quick Start

Generate a baseline marketing funnel dashboard for the current quarter.

Frequently Asked Questions about marketing-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define and track marketing funnel metrics from awareness to conversion?▼

Marketing funnel metrics are defined by setting clear targets for each stage from awareness to conversion and performing segment analyses. This skill structures the process to measure what matters and reveal optimization opportunities across campaigns.

What is the best way to design marketing analytics dashboards for executive decision-making?▼

Marketing analytics dashboards for executives are designed by consolidating cohort analysis and ROI attribution into clear data storytelling. This approach translates raw campaign data into actionable insights for leadership.

How does attribution modeling work for analyzing channel ROI?▼

Attribution modeling for channel ROI works by assigning credit to specific marketing touchpoints. This skill applies precise metric definitions to prove impact and reveal which channels drive conversions.

When do I need controlled experiments or A/B testing in marketing analytics?▼

Controlled experiments like A/B testing are needed when you must prove the impact of marketing changes. This skill designs experiments to drive optimization and validate decisions across campaigns.

Can I run cohort analysis and segment analysis without external dependencies?▼

Cohort and segment analysis can be run without external dependencies. This skill operates independently to define metrics and analyze user groups to drive data-informed decisions.

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