marketing-aso

Audits App Store and Google Play listings against ASO best practices and generates prioritized action plans.

Updated May 26, 2026
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-aso-avel123111
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-aso
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-aso
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-aso-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App developers and marketers struggle to understand why their App Store or Google Play listing underperforms in search visibility and install conversion. This Skill audits a live listing against platform-specific ASO best practices, scores it across six weighted dimensions, and produces a prioritized action plan. ## Core Features & Use Cases - Listing Fetch & Scoring: Fetches App Store or Google Play listing data, classifies the app's brand maturity tier (Dominant, Established, Challenger), and scores six dimensions (title, description, visuals, ratings, metadata, conversion) into a weighted 0-100 grade. - Platform-Specific Rules: Applies official Apple and Google Play specs, character limits, indexing differences, rejection triggers, and Android Vitals thresholds from bundled reference files. - Competitor Comparison & Report: Optionally benchmarks against 2-3 competitors and generates a structured report with quick wins, keyword suggestions, and a priority action plan. - Use Case: Share your app's Google Play URL and receive a scored audit identifying that your short description wastes characters, your screenshots lack captions, and your keyword density is under 1%, with exact replacement text. ## Quick Start Audit my app listing at this App Store URL and give me a scored report with the top quick wins.

Frequently Asked Questions about marketing-aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?

Share your App Store or Google Play URL and the audit fetches the listing, scores six dimensions (title, description, visuals, ratings, metadata, conversion), and returns a 0-100 grade with a prioritized action plan. If you only have an app name, it searches for the store URL first.

What is the difference between Apple App Store and Google Play ASO?

Apple indexes the title, subtitle, and a hidden 100-byte keyword field, while the long description is not indexed. Google Play indexes the title, short description, and full 4,000-character description heavily, with no hidden keyword field, so keyword density of 2-3% in the description matters.

Can the audit compare my app against competitors?

Yes, provide 2-3 competitor URLs and the same scoring runs on each, producing a comparison table of titles, ratings, screenshots, videos, and update recency. It also identifies keyword gaps where competitors rank but your app does not.

Does the audit work for well-known apps like Spotify or Uber?

Yes, it classifies apps into Dominant, Established, or Challenger brand tiers before scoring. Dominant apps get adjusted scoring since brand-only titles, lifestyle screenshots, and generic release notes are deliberate strategies rather than mistakes.

What are the limitations of an ASO audit without paid tools?

Without paid ASO tools, the audit cannot measure exact keyword search volume, historical ranking positions, download estimates, the hidden Apple keyword field contents, or install conversion rates. Tools like AppTweak, Sensor Tower, or MobileAction provide that data.