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marketing-blended-mer-watch

Official

Monitor blended efficiency trends in marketing ads spend

Marketing & Sales#budget optimization#ad spend analysis#marketing efficiency#MER analysis#advertising trends
Authorperceptiv-digital
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps in evaluating the effectiveness of blended ad spend by analyzing key metrics like MER, identifying trends, and making data-driven decisions on marketing strategies.

Core Features & Use Cases

  • MER Analysis: Computes and analyzes Blended MER to determine the efficiency of ad spend.
  • Evidence Gathering: Collects evidence from commerce, ad platforms, and financial metrics.
  • Decision Making: Provides insights for budget decisions such as 'KEEP', 'WATCH', 'REFRESH', or 'KILL' based on the efficiency trend.
  • Use Case: Use this Skill to analyze your blended marketing efficiency across Meta Ads, Google Ads, and TikTok Ads, ensuring you are maximizing returns on ad spend.

Quick Start

Run the Blended MER Watch play with your data.

Dependency Matrix

Required Modules

None required

Components

scripts

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-blended-mer-watch
Download link: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/archive/main.zip#marketing-blended-mer-watch

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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