marketing-claims-review

Extract and classify marketing claims against configured standards.

Updated May 15, 2026
One-click install
npx skills add https://github.com/az9713/claude-for-legal-tutorial --skill marketing-claims-review-az9713
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-claims-review
Source: https://github.com/az9713/claude-for-legal-tutorial/tree/main/product-legal/skills/marketing-claims-review
Command: npx skills add https://github.com/az9713/claude-for-legal-tutorial --skill marketing-claims-review-az9713

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps legal teams and marketers identify which parts of marketing copy make claims that require substantiation, are legally risky, or should be rewritten or removed.

Core Features & Use Cases

  • Claim extraction and classification: Breaks marketing text into individual claims and labels them as puffery, specific factual, comparative, implied, or absolute.
  • Substantiation readiness review: Flags which non-puffery claims need substantiation, which are missing it, and which require reframing to reduce risk.
  • Policy-anchored workflow with verification guardrails: Uses the configured marketing claims standards and enforces a “no silent supplement” approach when research coverage is thin.
  • Actionable output for publication decisions: Produces a claim-by-claim checklist with suggested fixes and a structured “ready to ship” determination based on configured role guidance.

Quick Start

Run /product-legal:marketing-claims-review and paste the marketing copy you want reviewed.

Frequently Asked Questions about marketing-claims-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I review marketing claims for legal risk before publishing?

To review marketing claims for legal risk, paste your promotional copy into the tool. It extracts and classifies each claim, checks it against marketing claims standards, and outputs a structured claim-by-claim remediation plan to determine publication readiness.

What is the difference between puffery and factual claims in advertising review?

In advertising review, puffery is subjective promotional language, while factual claims require substantiation. The tool classifies extracted marketing text into categories like puffery, specific factual, comparative, implied, or absolute to identify which statements need evidence.

How do I check if my marketing copy needs substantiation?

You can check if your marketing copy needs substantiation by running a review. The tool flags which non-puffery claims require substantiation, identifies missing evidence, and suggests reframing to reduce legal risk before publication.

Can I use this to review comparative advertising and misleading statements?

Yes, you can use this to review comparative advertising and misleading statements. It evaluates marketing text from landing pages, emails, and ads, extracting claims and flagging potentially misleading statements that require reframing or removal.

Does marketing claims review work for landing pages and email promotional assets?

Marketing claims review works for landing pages, emails, ads, and other promotional assets. You simply paste the marketing text you want reviewed, and it applies a policy-anchored workflow to extract claims and output a structured remediation checklist.

What are the limitations of automated marketing copy legal review?

Automated marketing copy legal review enforces a no silent supplement approach when research coverage is thin. It produces a readiness determination based on configured role guidance, but requires configured marketing claims standards to anchor its policy-anchored workflow.