marketing-claims-review

Marketing claims review extracts and classifies factual, comparative, implied, and absolute claims from landing pages, emails, and ads. It checks for available substantiation, scopes jurisdictional and media standards, and outputs safe rewrite recommendations to reduce FTC and UDAP risk.

Puffery consists of subjective, non-measurable statements that are ignored during advertising substantiation review. Substantiation-requiring claims include factual, comparative, implied, or absolute assertions that must be extracted, classified, and verified against existing evidence to mitigate legal exposure.

Checking comparative advertising risk involves extracting comparative claims and evaluating them against jurisdiction-specific standards. The review identifies whether substantiation exists on file, flags gaps requiring evidence, and suggests risk-aware rewrites to prevent competitor challenges.

Safe rewrite suggestions for risky marketing claims are generated automatically based on the claim's structure and legal exposure. However, when jurisdiction or media standards research is thin, the process stops and requires attorney verification rather than approving unverified rules.

Marketing claims review works for taglines, short ads, emails, and landing pages. It evaluates implied and absolute risk in condensed copy formats and applies the same substantiation availability checks and safe rewrite recommendations as longer marketing text.