marketing-claims-review

Marketing copy review identifies claims requiring substantiation, rewording, qualification, or removal. It classifies factual, comparative, implied, absolute, and puffery claims to help teams reduce regulatory and competitor-challenge risk before publication.

Substantiation review evaluates whether each non-puffery claim has adequate evidence, identifies missing support, and recommends who should provide it. It flags unsupported promises like “the only platform” and produces a list of evidence needed from product or engineering teams.

Legal review is needed when marketing copy contains comparative claims, endorsements, testimonials, or regulated-domain concerns. It applies to landing pages, emails, ads, and taglines where unsupported promises or competitor comparisons may trigger regulatory or competitor challenges.

Risk-aware revisions suggest concise alternatives that preserve the marketing message while addressing unsupported promises, competitor comparisons, and endorsements. They produce publication-ready revised copy alongside a structured legal-risk output.

Marketing claims review applies to landing pages, emails, advertisements, taglines, testimonials, and regulated-domain marketing assets. It performs claim extraction, taxonomy classification, and product-alignment checks across these formats.

Automated copy review identifies claims requiring substantiation and suggests revisions but cannot replace formal legal approval. It produces a structured legal-risk output and substantiation plan, requiring product, data, or engineering teams to supply the actual supporting evidence.