What problem does it solve? Marketing copy often contains factual, comparative, implied, or absolute claims that create legal exposure with regulators or competitors. This Skill extracts every claim from pasted copy, classifies it, checks substantiation, and suggests compliant rewrites. ## Core Features & Use Cases - Claim Extraction and Classification: Identifies every claim in landing pages, emails, ads, and taglines, then classifies each as puffery, specific factual, comparative, implied, or absolute. - Substantiation and Standards Check: Researches applicable FTC, NAD, state UDAP, sector, and platform rules, tags citations by source confidence tier, and flags claims lacking substantiation. - Actionable Output: Produces a claim-by-claim review with calls (fine, needs substantiation, needs rewording, cut), revised copy for short assets, and a substantiation request table. - Use Case: Paste a landing page claiming "50% faster than Competitor X" and "100% accurate" to receive a per-claim risk call, suggested rewordings, and a list of data needed before the copy ships. ## Quick Start Paste your marketing copy and ask the assistant to review these claims for substantiation and legal risk before publication.
