marketing-content-strategy

Start by gathering business context, customer research, and competitive landscape information. Then define 3-5 content pillars, map subtopic clusters for each, and prioritize topics using a scoring model weighted toward customer impact and content-market fit.

Content pillars are the 3-5 core topics your brand owns, each spawning a cluster of related subtopic articles. A hub page covers the broad topic while spoke articles target specific subtopics, all interlinked to build topical authority.

Analyze keyword exports from Ahrefs, SEMrush, or Google Search Console by grouping related keywords into clusters, mapping them to buyer stages, and identifying quick wins with low competition and high relevance. Sales calls, surveys, and Reddit threads provide additional validated ideas.

Searchable content captures existing demand by targeting specific keywords and matching search intent. Shareable content creates demand through novel insights, original data, or counterintuitive takes that people want to spread. Prioritize searchable content first.

Use a headless CMS when multiple frontends consume the same content, developers want full frontend control, or content must be reused across channels. The included reference compares Sanity, Contentful, and Strapi for content modeling and editorial workflows.

This skill plans what content to create, not how to write it. For writing individual pieces use a copywriting skill, for technical SEO use an SEO audit skill, and for social media content use a dedicated social skill.