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marketing-context

Create and update a centralized marketing context document with structured sections.

Updated Apr 10, 2026
Search Tags:#positioning#go-to-market#brand-guidelines#brand-voice#marketing-context#icp#content-seo
One-click install
npx skills add https://github.com/Glour/ai-office-v2 --skill marketing-context-glour
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-context
Source: https://github.com/Glour/ai-office-v2/tree/main/skills/alirezarezvani-marketing-context
Command: npx skills add https://github.com/Glour/ai-office-v2 --skill marketing-context-glour

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

Creates and maintains a single source of truth for marketing context that all other marketing skills read before starting, ensuring consistent positioning, tone, and goals across projects.

Core Features & Use Cases

  • Auto-Draft from Codebase: scans existing branding assets and drafts a V1 marketing context.
  • Guided Interview: interactive interview to capture audience, ICP, style, and goals.
  • Update Existing: read the current context and suggest updates for new campaigns or pivots.
  • Use Case: kick off a new product launch by establishing audience, tone, and proof points in a centralized document.
  • Modes and sections: supports Mode 1 (Auto-Draft), Mode 2 (Guided Interview), Mode 3 (Update Existing) and captures sections like Product Overview, Target Audience, Personas, Problems, Competitive Landscape, Differentiation, Objections, Brand Voice, Style Guide, Proof Points, Content & SEO, Goals.

Quick Start

Run this at the start of any new project to generate the marketing context, then review and refine with your team.

Frequently Asked Questions about marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing context document to align positioning and brand voice across campaigns?▼

A marketing context document anchors positioning, brand voice, and target audience details by using auto-draft or guided interview modes to capture proof points and style guidelines. This centralized file ensures consistent messaging across all campaigns.

What is the best way to define an ideal customer profile and target audience for a new product launch?▼

Defining an ideal customer profile involves capturing verbatim customer language and measurable evidence through a structured interactive interview. This identifies target audience personas, core problems, and competitive differentiation for your launch.

Can I update existing brand guidelines when a marketing campaign pivots direction?▼

Yes, you can update existing brand guidelines by reading the current marketing context and suggesting modifications for new campaigns. This adjusts your style guide, content SEO strategy, and proof points while maintaining foundational positioning.

How do I auto-draft a style guide and proof points from existing branding assets?▼

Auto-drafting a style guide scans existing branding assets to generate a V1 marketing context document. It extracts brand voice, competitive differentiation, and content SEO details for team review.

Does setting up a centralized marketing context require manual input for every section?▼

Setting up a centralized marketing context does not require fully manual input because auto-draft mode scans existing assets to populate sections like product overview, objections, and goals. You can then refine these auto-generated proof points interactively.

What sections should a go-to-market strategy document include to avoid repeating foundational info?▼

A go-to-market strategy document should include structured sections for product overview, personas, competitive landscape, differentiation, brand voice, and content SEO. Capturing these proof points once prevents repeating foundational info across marketing skills.

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