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marketing-ideas

Generate marketing ideas and growth experiments using structured frameworks and ICE scoring.

Updated Mar 6, 2026
Search Tags:#brainstorming#ideation#marketing#strategy#experimentation#growth hacking
One-click install
npx skills add https://github.com/andginja/marketingskills --skill marketing-ideas-andginja
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-ideas
Source: https://github.com/andginja/marketingskills/tree/main/skills/marketing-ideas
Command: npx skills add https://github.com/andginja/marketingskills --skill marketing-ideas-andginja

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps users overcome creative blocks and generate innovative marketing ideas and growth experiments when they are stuck or looking for new ways to grow their business.

Core Features & Use Cases

  • Idea Generation Frameworks: Provides structured methods like the Channel Brainstorm Matrix, 10x vs 10%, and Customer Journey Audit to systematically uncover opportunities.
  • Experiment Design: Guides users through creating experiment briefs, defining hypotheses, and identifying minimum viable tests for various channels.
  • Prioritization: Offers the ICE scoring framework to objectively rank and select the most promising experiments.
  • Use Case: A startup founder wants to find new customer acquisition channels. They can use this Skill to brainstorm ideas using the Channel Brainstorm Matrix, design a small-scale A/B test for a new ad creative, and then prioritize it using ICE scoring.

Quick Start

Brainstorm 5 marketing ideas for a new SaaS product targeting small businesses.

Frequently Asked Questions about marketing-ideas

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I brainstorm marketing ideas and growth experiments using structured frameworks?▼

Brainstorm marketing ideas and growth experiments using structured frameworks like the Channel Brainstorm Matrix and 10x vs 10%. These systematically uncover new customer acquisition tactics and optimize existing channels through guided ideation sessions.

What is the ICE scoring framework and how does it prioritize growth hacking experiments?▼

The ICE scoring framework objectively ranks and selects the most promising growth hacking experiments. It assigns scores to prioritize marketing ideas, ensuring rapid experimentation cycles focus on high-impact customer acquisition tactics.

How do I design a minimum viable test for a new marketing channel?▼

Design a minimum viable test for a new marketing channel by creating an experiment brief and defining clear hypotheses. This process identifies the smallest scale rapid experimentation needed to validate customer acquisition tactics.

Can I use a Customer Journey Audit to optimize existing marketing channels?▼

A Customer Journey Audit systematically optimizes existing marketing channels by mapping the user experience. It identifies growth opportunities and friction points to uncover new marketing ideas and improve acquisition strategies.

What is the best way to run a competitor analysis for marketing strategy ideation?▼

Running a competitor analysis for marketing strategy ideation involves evaluating rival tactics to uncover market gaps. This generates fresh marketing ideas and informs growth experiments by benchmarking against existing customer acquisition channels.

Does this brainstorming approach work for small businesses and startup founders?▼

This brainstorming approach works effectively for small businesses and startup founders needing new customer acquisition channels. It overcomes creative blocks by providing structured ideation methods and rapid experimentation cycles tailored for growth.

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