What problem does it solve? Marketing ideation often produces generic tactic lists with unverified claims and hidden legal, platform, or budget risks. This Skill turns vague growth goals into context-specific, evidence-separated hypotheses and prioritized experiment briefs with metrics, budgets, and stop criteria. ## Core Features & Use Cases - Hypothesis Generation with Evidence Separation: Builds an evidence register distinguishing observation, internal claim, third-party estimate, hypothesis, and unknowns before scoring ideas. - Pre-Scoring Risk Screening: Rejects or escalates ideas involving unclear data use, manipulation, fake reviews, mass unsolicited outreach, or legal and reputational risks, with DACH-specific checks (UWG, DSGVO, TDDDG). - Experiment Briefs: Produces structured briefs covering hypothesis, minimal ethical test, budget cap, measurement with guardrail metrics, decision rules, and explicit approval boundaries. - Use Case: A B2B team asks for lead generation ideas for the German market. The Skill gathers context, screens out non-compliant tactics, scores candidates transparently, and delivers a ranked shortlist with a test plan for the top idea. ## Quick Start Ask the assistant to develop and prioritize marketing ideas for your product and target market, including a measurable experiment brief for the top recommendation.
