marketing-product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated May 26, 2026
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-product-marketing-avel123111
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-product-marketing
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-product-marketing
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-product-marketing-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product information—positioning, target audience, competitors, and brand voice. This Skill captures that context once in a single document so every downstream marketing task starts with consistent, accurate product knowledge. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Structured 12-section template: Covers product overview, target audience, personas, pain points, competitors, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Shared context for other skills: Saves the result to .agents/product-marketing.md so all other marketing skills reference the same positioning and messaging. - Use Case: Before writing landing page copy or ad campaigns, run this Skill to build a positioning document with verbatim customer language, competitor weaknesses, and JTBD switching forces—then reuse it across every marketing task. ## Quick Start Ask the assistant to create a product marketing context document by auto-drafting it from this repository's README and marketing copy.

Frequently Asked Questions about marketing-product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run this Skill and choose auto-draft mode: it reads your README, landing pages, and marketing copy to draft a twelve-section document covering positioning, audience, competitors, and brand voice. You then review, correct, and fill gaps before it saves to .agents/product-marketing.md.

What sections should a product positioning document include?

This Skill captures twelve sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics (JTBD four forces), customer language, brand voice, proof points, and goals.

Where is the product marketing context file stored?

The document is saved to .agents/product-marketing.md. The Skill also detects legacy locations like .claude/product-marketing.md or product-marketing-context.md and offers to move them to the canonical path.

Can I update only part of an existing marketing context document?

Yes. When the document already exists, the Skill reads it, summarizes what is captured, and asks which sections you want to update. It only gathers new information for the sections you select.

Does this work for B2C products without buyer personas?

Yes. The persona section is B2B-specific and can be skipped when multiple stakeholders are not involved in buying. The Skill instructs skipping sections that do not apply to your product type.