What problem does it solve? Founders struggle to know whether their marketing is actually working because stats are scattered across ad platforms, social analytics, and web analytics. This Skill consolidates those numbers into one goal-aligned scorecard, computing funnel conversion rates, acquisition economics (CAC, LTV, ROAS), and engagement metrics, then raising alerts when channels leak customers or spend turns unprofitable. ## Core Features & Use Cases - Marketing Scorecard: Computes each metric's value, target, trend, and health status (healthy / needs_attention / at_risk / critical) for a reporting period. - Funnel & Channel Analysis: Identifies the steepest stage-to-stage drop-off as the priority leak and ranks channels by goal-aligned outcomes with per-channel CAC and ROAS. - Threshold Alerting & Routing: Raises warn/critical alerts with recommended actions routed to the owning skill (e.g., channel-selection, website-conversion-audit), while spend changes stay approval-gated. - Use Case: A founder asks "I spent $1,500 on video ads last month — are they working?" The Skill computes blended CAC, margin-based LTV, LTV:CAC ratio, and ROAS, flags the weakest funnel stage, and prepares a spend recommendation for approval. ## Quick Start Ask the assistant to build this month's marketing dashboard from your funnel counts, ad spend, and revenue data, including CAC, LTV, ROAS, and any alerts.
