marketing-plan

Generate 12-month AARRR marketing plans for SaaS and D2C businesses.

2|Updated Jun 28, 2026
One-click install
npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill marketing-plan-aureliusivan
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-plan
Source: https://github.com/AureliusIvan/ai-geo-by-ivan/tree/main/skills/marketing-plan
Command: npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill marketing-plan-aureliusivan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the problem of fragmented, generic, or non-executable marketing strategies by providing a structured, data-backed, and operationally honest 12-month growth plan tailored to a specific client's stage, budget, and team.

Core Features & Use Cases

  • AARRR-Structured Planning: Organizes strategy by Acquisition, Activation, Retention, Referral, and Revenue to ensure every tactic serves a specific funnel constraint.
  • Operational Mapping: Connects high-level strategy to specific marketing skills and MCP/API integrations, showing exactly how to execute with limited headcount.
  • Use Case: A fractional CMO can use this to ingest a client's current funnel data, audit their current state against a 17-section rubric, and output a comprehensive, Notion-ready roadmap that aligns with funding milestones and real-world unit economics.

Quick Start

Invoke the marketing-plan skill with the client domain to begin the research and intake process.

Frequently Asked Questions about marketing-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a 12-month marketing plan structured by the AARRR framework?

To generate a 12-month marketing plan using the AARRR framework, ingest client-specific data to score the current state against a 17-section rubric and map tactical moves to operational integrations. This ensures strategic feasibility within unit-economic constraints.

Can I use this to create a growth strategy for SaaS and D2C businesses with limited headcount?

Yes, you can create growth strategies for SaaS and D2C businesses with limited headcount by mapping high-level strategy to specific marketing skills and MCP integrations. This operational mapping shows exactly how to execute tactics efficiently.

How do fractional CMOs audit current funnel data for a comprehensive growth roadmap?

Fractional CMOs audit current funnel data by ingesting client metrics and scoring them against a 17-section rubric. This process outputs a Notion-ready roadmap that aligns with funding milestones and real-world unit economics.

What is the best way to ensure a growth strategy respects funding-stage capability unlocks?

The best way to ensure a growth strategy respects funding-stage capability unlocks is to map tactical moves to an operational stack while adhering to unit-economic constraints. This guarantees strategic feasibility across different business stages.

Why does my current marketing strategy feel fragmented and non-executable?

Current marketing strategies feel fragmented and non-executable when they lack a data-backed, operationally honest structure. Using a 17-section rubric audit mapped to an AARRR framework solves this by providing a tailored, executable 12-month growth plan.

When should I not use an AARRR-structured marketing plan for my business?

You should not use an AARRR-structured marketing plan if your business cannot provide client-specific data for the 17-section rubric or if your model falls outside SaaS and D2C scopes. The plan requires adherence to unit-economic constraints to ensure feasibility.