marketing-plan

A 12-month marketing plan is structured using the AARRR framework—Acquisition, Activation, Retention, Referral, and Revenue—to align marketing strategies with the client's specific budget, team capacity, and current growth stage.

The AARRR framework structures a growth plan across five stages: Acquisition, Activation, Retention, Referral, and Revenue. It organizes marketing strategies sequentially to guide users from initial discovery through to monetization and advocacy.

Build a client-specific marketing strategy by integrating the client's current state audit, product-marketing context, and marketing-ideas library. This ensures the AARRR-structured plan directly addresses their specific growth stage and needs.

Yes, generating a comprehensive growth plan requires access to client data, a marketing-ideas library, and product-marketing context. These inputs ensure the 12-month strategy accurately reflects the client's current state and available resources.

Yes, the generated marketing plan includes cross-references to AARRR-stage-specific skills and tools. This connects each phase of the 12-month strategy to relevant execution components like onboarding, referrals, and ads.