What problem does it solve?
Helps founders and small product teams scale their user base organically by turning product learnings into a repeatable content strategy that builds an audience and drives paying customers without paid ads.
Core Features & Use Cases
- Audience-first planning: Identifies the primary content platform and a sustainable posting cadence tailored to your product and community.
- Three-level content framework: Produces 5 content ideas each for Educate, Inspire, and Entertain to grow reach and convert followers into customers.
- Email and retention strategy: Recommends lead magnets, list-building tactics, and newsletter cadence to own your audience.
- Build-in-public playbook & ad guidance: Outlines what to document publicly, how to use feedback loops, and criteria for when to introduce paid acquisition.
- Use Case: A SaaS founder with ~100 customers receives a one-page plan including platform choice, weekly schedule, 15 content ideas, an email capture offer, and triggers for considering paid ads.
Quick Start
Use the marketing-plan skill to create a content-first growth plan for my product with ~100 customers including platform selection, a weekly posting schedule, five content ideas per level (educate/inspire/entertain), an email acquisition strategy, a build-in-public checklist, and guidance on when to try paid ads.