What problem does it solve? Founders and fractional CMOs need a comprehensive, executable marketing plan tailored to a client's actual budget, team, and stage, but producing one manually takes weeks and often results in generic channel lists without sequencing, ownership, or operational grounding. ## Core Features & Use Cases - Three-phase resumable workflow: Runs INIT (research and structured intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress persisted to a state file so interrupted sessions resume where they left off. - 13-section AARRR plan structure: Produces an executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition/Activation/Retention/Referral/Revenue sections, a 90-day roadmap with owners, a 12-month outlook with funding-stage capability unlocks, an operations stack mapping skills and MCP integrations, and a 139-idea tactical bank. - Stage- and archetype-aware customization: Adjusts recommendations by funding tier (pre-seed through Series B+) and client archetype (B2B SaaS, D2C app, hardware hybrid, marketplace, developer tool), with defensible budget math using revenue-based or goal-based methods. - Use Case: A fractional CMO starting an engagement with a Series A SaaS company runs the skill, completes the intake, reviews each section interactively, and delivers a ~10,000-word Notion-ready plan the founder can share with the board. ## Quick Start Ask the agent to run /marketing-plan followed by your client or company name to begin the intake and draft the full plan.
