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marketing-plan

Generates a 13-section AARRR-structured 12-month marketing plan as Notion-ready markdown.

Updated Jul 14, 2026
Search Tags:#go-to-market#roadmap#growth strategy#marketing plan#aarrr#budget planning#fractional cmo
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill marketing-plan-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-plan
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/marketing-plan
Command: npx skills add https://github.com/usmangurowa/sifter --skill marketing-plan-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Founders and fractional CMOs need a comprehensive, client-specific marketing plan that ties budget, team, funnel stage, and funding milestones into one executable document, instead of scattered tactics and generic templates. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (section-by-section approval), and FINALIZE (compile and verify), with progress tracked in a state file so interrupted plans can resume. - 13-section AARRR plan: Executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition, Activation, Retention, Referral, Revenue, 90-day roadmap, 12-month outlook, marketing operations stack, 139-idea tactical bank, and measurement/RACI. - Funding-stage and budget modeling: Maps capability unlocks from pre-seed through Series B+, and derives budgets via revenue-based or goal-based methods with blended CAC math. - Use Case: A fractional CMO starting an engagement with a Series A B2B SaaS runs the skill, ingests the client's audit scores, and produces an investor-ready 12-month plan with owner-assigned 90-day moves. ## Quick Start Ask the assistant to run /marketing-plan followed by your client name or domain to begin the intake and build the full plan.

Frequently Asked Questions about marketing-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a 12-month marketing plan for a startup?▼

Run the skill with your client name or domain to start a three-phase workflow: intake and research, interactive section-by-section review, then final compilation. The output is a 13-section AARRR-structured markdown plan covering acquisition through revenue, a 90-day roadmap, and a 12-month outlook.

What is an AARRR marketing plan?▼

AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue, a funnel framework that tags every marketing move to a funnel stage. The plan uses it to sequence work by the binding constraint rather than organizing by channel.

Can I turn an existing marketing audit into a plan?▼

Yes. If you already have a scored current-state audit, the skill ingests those scores directly into Section 3 without re-scoring, notes the scoring date, and converts the identified gaps into sequenced moves in the 90-day roadmap and AARRR sections.

Does the marketing plan skill work for pre-seed companies with no budget?▼

Yes. It recognizes funding tiers from pre-seed through Series B+ and adjusts recommendations accordingly, skipping paid acquisition until budget unlocks and leaning on organic, lifecycle, and ambassador channels for bootstrapped teams.

How is the marketing budget calculated in the plan?▼

Two methods are supported: revenue-based budgeting at 5-40% of ARR, or goal-based budgeting that reverse-engineers spend from the revenue target using ARPC, CAC, and retention rate. A 10-20% experimental buffer is always added on top.

When should I not use the marketing-plan skill?▼

Do not use it for single-channel tactical work like email sequences, ad campaigns, or SEO audits; channel-specific skills handle those. It is also not the right tool when you only want a list of marketing ideas without committing to a structured plan.

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