marketing-positioning

To build a value proposition using jobs-to-be-done, you transform audience and brand inputs into a JTBD canvas capturing functional, emotional, and social jobs, then generate a structured value proposition statement in a fixed template.

The April Dunford framework for competitive positioning defines your market category by mapping alternatives, unique attributes, differentiated value, and the best-fit customer segment to clarify how your brand wins against competitors.

You create a messaging hierarchy for a campaign kickoff by structuring your brand's tagline, messaging pillars, and proof points, while reading BrandConfig to enforce invariant voice constraints across all downstream copy and social assets.

Yes, you can generate a competitive map and anti-positioning for product marketing by plotting alternatives on a 2×2 map to visualize differentiation and explicitly defining what the brand is NOT promising to avoid generic messaging drift.

Yes, the positioning skill outputs both markdown and JSON artifacts specifically designed for downstream consumption by copy, social, and launch runbook skills to ensure consistent messaging across long-form copy and social assets.

You need category creation versus standard competitive positioning when your unique attributes do not fit existing market categories, requiring you to define a new category rather than just differentiating within an established one.