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marketing-prospecting

Builds qualified, scored prospect lists for B2B SaaS, general B2B, and local SMB outreach.

Updated May 26, 2026
Search Tags:#lead generation#prospecting#lead qualification#outbound#icp#b2b sales#email verification
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-prospecting-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-prospecting
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-prospecting
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-prospecting-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Turning an ideal customer profile into a verified, ready-to-contact lead list is slow and error-prone: data sources disagree, emails bounce, and compliance rules (GDPR, CAN-SPAM, CASL, platform ToS) are easy to violate. This Skill provides a structured five-phase workflow that produces scored, source-verified prospect lists with documented lineage. ## Core Features & Use Cases - Three prospecting branches: Dedicated workflows for B2B SaaS (technographic and funding signals), general B2B (trigger events and firmographics), and local SMBs (website status and proximity scoring). - Qualification and scoring framework: ICP checklist, Hot/Warm/Cold/Skip scoring rubric, confidence levels backed by source URLs, and mandatory email deliverability verification before list delivery. - Compliance guardrails: Built-in rules against bulk scraping of LinkedIn and Google Maps, plus GDPR/CAN-SPAM/CASL lineage requirements (source URL and date per contact). - Use Case: A founder selling a dev tool asks for 25 qualified SaaS leads; the Skill defines the ICP, pulls candidates from Apollo and GitHub stargazers, verifies emails with Truelist, and outputs a scored lead sheet with top outreach targets. ## Quick Start Ask the assistant to build a list of 25 qualified prospects matching your ideal customer profile, specifying whether you target SaaS companies, B2B firms, or local businesses.

Frequently Asked Questions about marketing-prospecting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a qualified B2B prospect list?▼

Define your ICP first (industry, size, geography, buying signal), then source 2-3x more candidates than needed from tools like Apollo or ZoomInfo. Score each against the ICP checklist with evidence URLs, verify emails before adding them, and output a Hot/Warm/Cold/Skip ranked lead sheet.

What tools work best for SaaS prospecting?▼

Apollo handles firmographic and contact discovery, Clay does multi-source waterfall enrichment, BuiltWith or Wappalyzer qualify tech stacks, and Crunchbase provides funding signals. For dev-tool SaaS, GitHub stargazers of competitor repos are a high-quality intent signal.

How do I find local businesses without websites?▼

Search Google Maps manually for the target category near a location, then run an exact-name web search for each candidate to confirm no standalone site exists. Classify each business as no-site, social-only, weak-site, or has-site; no-site and social-only businesses with active operations are hot prospects.

Can I scrape LinkedIn or Google Maps for lead generation?▼

No. Bulk scraping of LinkedIn or Google Maps violates their terms of service and risks permanent account bans. Use browser-assisted manual research for discovery, and tools like Firecrawl only on individual prospect websites you already found.

Why verify emails before adding them to an outreach list?▼

Bounce rates above 2% damage sender reputation and deliverability. Data from Apollo or ZoomInfo is often only 60-80% accurate, so run every address through a validator like Truelist and move failures to a separate invalid bucket before outreach.

What are the GDPR requirements for cold B2B prospect lists?▼

Cold B2B outreach under GDPR typically relies on legitimate interest, requiring business-context contacts from public sources with a clear opt-out. You must capture the source URL, collection date, and lawful basis for every contact and honor data subject access or deletion requests.

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