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AureliusIvan
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marketing-psychology

Diagnose marketing strategies using cognitive biases and mental models.

2|Updated Jun 28, 2026
Search Tags:#marketing#psychology#conversion#persuasion#mental models#behavioral science
One-click install
npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill marketing-psychology-aureliusivan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/AureliusIvan/ai-geo-by-ivan/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill marketing-psychology-aureliusivan

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers and product teams understand the psychological drivers behind customer behavior, enabling more ethical and effective decision-making.

Core Features & Use Cases

  • Mental Model Application: Provides a structured framework of over 50 cognitive biases and mental models (e.g., First Principles, Loss Aversion, Social Proof) to diagnose marketing challenges.
  • Strategic Guidance: Offers actionable advice on how to influence user behavior, optimize pricing, and improve conversion rates using proven behavioral science.
  • Use Case: If you are struggling with low conversion rates on a pricing page, use this skill to evaluate your page against models like Anchoring, the Decoy Effect, and the Rule of 100 to identify friction points.

Quick Start

Use the marketing-psychology skill to analyze my current landing page copy and suggest improvements based on the scarcity and social proof principles.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is behavioral science in marketing and how does it improve conversion rates?▼

Behavioral science in marketing applies psychological principles and mental models to diagnose customer decision-making processes, optimizing conversion rates through ethical persuasion techniques. It helps identify cognitive biases and friction points that impact user behavior.

How do I use cognitive biases like loss aversion to optimize pricing strategy?▼

To optimize pricing strategy using cognitive biases, evaluate your pricing pages against models like Anchoring, the Decoy Effect, and the Rule of 100. Structured mental models help identify friction points and leverage loss aversion to influence user behavior.

Can I apply persuasion techniques to both B2B and B2C marketing campaigns?▼

Yes, persuasion techniques can be applied to both B2B and B2C marketing contexts. Behavioral science concepts like social proof and scarcity are adaptable across different scales to provide tailored, data-informed recommendations for conversion and retention.

What is the best way to analyze landing page copy using mental models?▼

The best way to analyze landing page copy is to evaluate it against a framework of over 50 cognitive biases and mental models, such as scarcity and social proof principles. This diagnoses marketing challenges and suggests actionable copy improvements.

Do I need product-marketing context to generate accurate psychological recommendations?▼

Yes, integration with product-marketing context is required to provide tailored, ethical, and data-informed recommendations. Supplying specific context ensures the behavioral science principles accurately address your specific conversion and retention challenges.

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